Whisk & Wheat - Logo & Identity

In today’s world of artisan bakeries, first impressions matter. When the team at Whisk and Wheat approached us for a new logo and business card set, we felt they were seeking more than just aesthetics - they wanted a visual identity that conveyed warmth, comfort, and craft. Drawing inspiration from our previous rebranding success with Resolute, we set out to create a brand identity as wholesome and inviting as fresh-baked bread itself!

Whisk and Wheat specializes in handcrafted breads, pastries, and desserts. From rustic sourdough loaves to elegant croissants, each product embodies the bakery’s commitment to high-quality ingredients and a timeless baking tradition.

The brand needed a fresh, modern look that captured their artisanal spirit and inviting atmosphere. While Whisk and Wheat had a modest presence in their local market, their goal was to stand out and connect with food lovers all over seeking authentic, handmade baked goods. Our challenge was to weave a cohesive identity, centered around a new logo and business card design, that shared their delicious story at a glance.

Visit Whisk & Wheat

The Logo

Similar to our Resolute rebranding project, we began by identifying the values that Whisk and Wheat holds dear. Authenticity, comfort, and craftsmanship topped the list. We wanted these ideals to shine through every design element - down to the choice of typeface and color palette.

Brand Values: Artisan Quality, Customer Connection, Warmth
Design Goal: Modern simplicity that conveys friendly tradition

Our design research took cues from modern farmhouse aesthetics and the cozy ambiance of neighborhood bakeries. Neutral tones, warm browns, and subtle organic textures guided us as our palette began to be rooted in soft cream, mellow gold, and deep brown. We enjoyed how it these color combinations gave the comforting warmth of fresh dough and perfectly toasted crusts.

For the logo, we merged two fundamental components - a stylized whisk and a golden wheat stalk. The circular form surrounding these elements symbolizes unity and wholeness, reflecting Whisk and Wheat’s emphasis on wholesome ingredients. Clean lines and balanced proportions echo the brand’s commitment to consistency and quality in its baking process.

Iconic Whisk: A simple whisk silhouette instantly signals “baking.”
Wheat Stalk: Symbolizes the bakery’s core ingredient and underscores a natural, farm-to-table ethos.

To complement the handcrafted nature of the business, we chose a warm script font "Pacifico" paired with a friendly sans-serif. This combination ensures the brand voice feels approachable while maintaining a refined look!

The Business Cards

After finalizing the logo, we wanted to be sure we represented the new Whisk and Wheat Identity. Clean lines, simple icons and an overall uncluttered layout focus attention on the new icon and brand name, ensuring immediate recognition!

Front: Features the Whisk & Wheat icon as a focal point, set against a warm-bread colored background. Subtle whisk and wheat texture references in the background nod to the bakery’s artisanal roots & experience.

Back: Maintains the cohesive color scheme with details in an iconic san-serif font. Adorned with an alternative version of the Whisk & Wheat Logo and the website. 

​From concept to completion, the new logo and business card design give Whisk and Wheat an instantly recognizable identity that captures their cozy atmosphere and artisanal flair. It’s a true visual testament to their dedication to quality and love for the baking process.

Like our work with Resolute, we see endless opportunities for extending Whisk and Wheat’s brand identity—packaging, signage, website design, and more. This strong visual foundation ensures that as Whisk and Wheat continues to grow, their brand story will remain consistent, warm, and engaging across all customer touchpoints.

At Light Designs, we specialize in crafting purposeful, memorable brand experiences for businesses of all sizes. Our collaborative approach ensures each design reflects our client’s unique values and vision. Whisk and Wheat’s logo and business card suite exemplify our passion for combining artistry with strategy, ultimately delivering results that rise to every occasion - just like a perfectly proofed loaf of bread.

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