ResoluteMC Rebranding

ResoluteMC - Branding Package Order

Rebranding this 10+ year old community was an absolute delight. The higher staff and management team worked closely with our designers to not only create, but reimagine their brand identity. They came to us with a general idea of what they wanted, but nothing too detailed.

Upon speaking about their history, the community was originally started nearing the dawn of Minecraft multiplayer itself by a retired military man. After passing through many owner's hands and undergoing many revisions, it finally arrived in the hands of the current owner, Mike3132.

---

Starting this design, we wanted to keep a few key factors in mind: Life & Death, High Contrast, & an overall flashy feeling with professional undertones. For these reasons, we started with a basic color pallet of #F71105 (red), #690AF2(purple), & shades of black, gray and white.

Red was chosen due to the color's resonance with sacrifice, danger, and courage. Key elements needed within a team when undergoing a full rebranding.
​
Purple was chosen because this color often times evokes feelings of creativity, royalty, wealth, & professionalism.​

---

With the color pallet created, we moved on to the shapes which would be used. A phoenix came to mind when imagining life & death along with rebirth which are both key parts to this brand. The tricky part became deciding how we could implement a sense of unity into a phoenix type shape.

​By choosing a confident, upward pose, we relate to the strength and resolve needed to continue as a community for so long. The hand-drawn letter "R" in the center resembles the hands-on approach the staff team has taken for so long in order to keep this community running.

---

Next, we needed to identify a font style which compliments this icon, and color pallet. Again, we were focusing on the process of death & rebirth. For this reason, we landed on the Alien Ravager font which provides an impactful, sleek feeling to the overall powerful phoenix icon.

By accenting this wonderful font with red lines, we bring the overall font together, allowing it to stand on it's own. This is important for a proper modern day brand, as the branding elements must fit in many places both on the web, and in-person!

---

The final conception of this brand includes many alternate versions of this design with different layouts. We make it a common practice to provide multiple versions of brand designs, as it's not always clear where they will be applied during print, online placement and/or in other locations. The original and best alternative versions of the ResoluteMC logo can be seen below.

---

Thank you for reading the ResoluteMC design rebranding process article by Light Designs!