MythicCraft

MythicCraft - Branding Package

When approaching the MythicCraft rebrand, our team faced a unique set of challenges and opportunities. The key aspect to consider was the evolution of their previous logo. Incorporating a mythical dragon motif was crucial yet challenging, especially when aiming to modernize this theme in today's fast-evolving design landscape. This article delves into the creative process, decisions, and innovative strategies that defined the MythicCraft rebrand.

MythicCraft’s Previous Identity
The original MythicCraft logo was iconic, featuring a stylized dragon that resonated with the brand's fantasy gaming audience. However, as the digital and gaming landscapes have evolved, so too has the need for a more contemporary and versatile brand image. Our goal was to honor the legacy while also enhancing the logo for better digital performance and broader marketing appeal.

Research and Inspiration
Our journey began with extensive research into current design trends, competitor analysis, and feedback from MythicCraft’s community. We sought inspiration from modern art movements and digital design trends, aiming to blend these elements with the mythical and adventurous spirit of the brand.

Sketching and Conceptualization
Sketching was an integral part of the process, allowing us to explore various dragon representations—from fierce and formidable to mystical and majestic. Each sketch progressively refined the dragon motif, balancing mythical essence with a clean, modern aesthetic.

​Choosing the Right Design Elements
Selecting the right color palette was crucial. We opted for a deep, rich purple to signify royalty and mystery, complemented by blue accents that add a touch of sophistication and modernity. The typography was chosen for readability and impact, with a bold sans-serif that stands strong across digital and physical mediums.

Finalizing the Logo
The final logo design features a sleek, angular dragon in which the torso seems to wrap around, creating a letter 'M,' symbolizing protection and strength. This design not only modernizes the brand but also maintains its connection to mythical themes.

Digital Integration
Adapting the logo across various platforms was a significant consideration. We ensured the logo's scalability for everything from mobile apps and game interfaces to large-scale event banners and merchandise. Along with this, many alternative versions were made to fit specific platforms & use cases.

Consistent Brand Experience
To maintain a cohesive brand experience, we developed a branding guideline that includes logo usage, color palette, typography, and imagery. This ensures that all marketing materials, from website to packaging, reflect the MythicCraft identity consistently and effectively.

The MythicCraft rebrand was a journey of balancing tradition with innovation. By reimagining the dragon, we not only preserved the brand’s core essence but also enhanced its appeal to a broader, modern audience. The new branding stands as a testament to MythicCraft's evolution, ready to make its mark in the contemporary digital and gaming arenas.

Looking Forward
As MythicCraft continues to grow and evolve, the rebrand will serve as a cornerstone of its marketing strategy. The new design has already started to make an impact, resonating with both long-time fans and newcomers alike. We look forward to seeing how this fresh identity helps propel MythicCraft into new realms of success.

Checkout this branding live in use over at the MythicMobs Resource and/or MythicCraft's Homepage!